Book Colors

Today one of my favorite books, The Leftovers by Tom Perrotta, came in blue. The book was released in a bright fuchsia for its hardcover and (at first) paperback forms. Today, it is blue. A very attractive blue, I have to say, but the color still threw me off. Everything else about the book is the same, from the blurbs on the back to the smoking shoes in front (it's an interesting book-- read more here.) Working in a book store for as long as I have, it's hard not to judge a book by it's cover. For most of the books I interact with each day, this is all I will ever see of them. This is also the first thing any customer sees when they decide to pick up one book, rather than the one directly to its left. The author's name and the title of the book have their role, but the cover itself is crucial.

 So, inspired by this seemingly arbitrary choice on the part of the publishers, I decided to do a little research. What I found what one part expected and one part surprising. I decided to share my findings here with you. Read on if it interests you-- it might make you see your favorite book in a whole new way!

http://blog.kissmetrics.com/color-psychology/

Susan Elizabeth Phillips at the Old Town Library

Join us TODAY at the Old Town Library to meet the talented author SUSAN ELIZABETH PHILLIPS who will be discussing her latest novel, The Great Escape. No tickets necessary, just be at the library at 7pm to meet this Best Selling author.



more about The Great Escape...
Perennial "New York Times"-bestseller Phillips follows up her hit, "Call Me Irresistible" with a sequel that brings back the headstrong ex-president's daughter, Lucy Jorik, who's just abandoned her man at the altar. Now she embarks on a wild and hilariously unpredictable road trip.

Goodbye to an Old Friend

We are sad to announce that one of our beloved fellow bookstores, Reader's Cove, will be closing its doors permanently this Friday. If you have time and a hankering for a new book, please visit them sometime this week to say goodbye and help them ease the process of going out of business. They need all the community support they can get.

This serves as a reminder to us all about the tenuousness of local businesses we often take for granted. The cafe down the street or quirky clothing store may be our absolute favorites, but without our support as a community they cannot survive. At times it may be a bit more expensive or slightly out of the way, but these places provide the unique flavor of Fort Collins and give so much back to their community. Over the years, Reader's Cove has joined us in supporting Fort Collins Reads among other non-profit organizations based right in Fort Collins. Please help Reader's Cove now in their time of need, and remember to support local businesses as often as possible and encourage your friends to do the same. Not just Old Firehouse Books, but any locally owned store in Fort Collins! Every purchase you make will give so much back to this town!