Something that makes us jump up and down and throw our hands in the air:
"When you give a 'real world' book to someone you are saying, 'I am totally in love with this book and think you will be too,' or 'The sentiment in this book reminded me of you,' or 'Here, this is a journey you will never forget.' A book is a personal gift--something uniquely picked out, inscribed, and physically presented to another person. It has emotional and actual weight. I am not saying there are not other good gifts out there (a ukulele comes to mind), but with a book you don't have to: mortgage the home, guess bra size, learn to sing, or find out too late that they are allergic to nuts. That is why I think the book is the best gift you can give. It is economical, beautiful, hours of entertainment, thoughtful, and can last (both physically and in the mind) a lifetime."
-- Steven Salardino, manager of Skylight Books, Los Angeles, Calif., from the bookstore's latest e-newsletter.